Managing Partner's Message

We specialise in partnering with companies to create and revitalise brands in Central and Eastern Europe, aiming to vitalize the fashion and lifestyle sectors in this dynamic region. Our mission is to leverage our expertise in Fashion and Lifestyle Brand Business to support companies in the industry.

Our Expertise

Our expertise is based on a combination of insider and outsider perspectives on both the Central and Eastern European and Western European markets. The experience of living and working here for the past eight years, together with the expertise gained from working in Western Europe and Japan, gives us a unique perspective that combines local understanding with a global outlook.

Our Approach
Our approach to brand revitalization is product-led and customer-focused. It is based on our experience of successfully revitalising several market-leading brands in Central and Eastern Europe. Our method involves creating a system and strategy for brand marketing, brand management, and brand experience that integrate them and creates synergy and efficiency. We craft customer-focused brands and create engaging brand experiences that drive loyalty and profitability.

Challenges
The current market presents both challenges and opportunities. Poland and the broader Central and Eastern European region are experiencing significant changes. Foreign companies are expanding rapidly, highlighting the region's growing importance in the global fashion and lifestyle market. Meanwhile, local companies face rising costs, increasing competition, and rapidly changing consumer preferences, especially among younger generations.

Opportunities
Despite these challenges, the outlook for the region is promising. Recent reports suggest that the region is expected to experience an economic rebound, outperforming Western European countries. A combination of falling inflation, rising real wages, and increasing private consumption create an environment for business expansion. I see opportunities for local brands to become globally competitive and for global businesses to grow and expand in these markets.

Our Mission
Our mission is to help companies adapt and thrive in this competitive environment by leveraging our expertise in strategic growth strategies, brand marketing, and product innovation. Through our methods we discover overlooked value, identify hidden strengths, and enhance them to shine brightly.

Let us work together to create, grow or revitalise your brand and unlock growth in Central and Eastern Europe and beyond.

Sincerely,
Sho Kondo
Managing Partner

Sho Kondo Managing Partner

Brand and Product Revitalization

Sho Kondo

Sho Kondo is a Managing Director, Brand Management and Brand Marketing expert with 18 years of experience in the fashion industry. Specialising in brand revitalization, brand management, and creative direction, he has a proven track record of transforming brands and driving substantial growth. He worked for over a decade with leading brands in Western Europe such as Maison Martin Margiela, Isabel Marant, Balenciaga and Zara. Since 2016, he has been instrumental in shaping several market-leading Central and Eastern Europe brands as a partner to the C-Suite, leading successful brand and product revitalization, growing sales for key brands, and significantly increasing profitability. His global experience, having lived and worked in seven countries, enriches his deep understanding of various markets and cultures.

Product Innovation and Brand Marketing

Martin Kos

Martin is a Product and Brand Marketing specialist. With over 15 years of experience in the Fashion and Lifestyle industry, he has a proven track record in design and product. He led a strategic cross functional team who worked with serveral market-leading brands in Central and Eastern Europe on brand and product revitalization strategies, innovation, and expansion in Western Europe. Martin has worked in luxury fashion in Italy and France where he founded his own brand, relaunched a historic leather goods brand and co-founded a Fashion Tech startup. Before relocating to Europe, Martin lived in Australia, where he studied Industrial Design and worked in product and marketing in the travel industry. Martin is a graduate of Instituto Polimoda in Florence, his work has been featured in Vogue Italia Talents.

Brand Experience and Marketing

Martyna Skibicka

Martyna Skibicka is a Brand Experience and Marketing expert specialising in fashion marketing. With extensive experience in hospitality, fashion, and lifestyle, she excels in creating and executing brand strategies that drive engagement and captivate audiences.
Martyna served as Brand Experience Coordinator for market leading brands in Central and Eastern Europe, where she led a team who developed marketing strategies, impactful omnichannel campaigns, and ensured brand coherence across departments. She holds a Master’s degree in Enterprise Development and Investments and a Bachelor’s in Real Estate Management from the University of Gdansk, with additional studies in sustainable ecosystems and design management.

Business Development

Karol Gajewicz

Karol is an expert in building relationships within the innovation ecosystem, both in Poland and internationally. As the Head of a Venture Studio, he led a dedicated team in seeking innovative business solutions to enhance the value proposition of a leading retail company. He evaluated more than hundreds of startups, fostering collaborations with dozens of them, and played a pivotal role in mentoring and developing innovative products and services across sectors such as retail, e-commerce, sustainable development, and automation.
His background in Management Consulting and Investment Banking equips him with a comprehensive skill set to drive the growth of new ventures. He holds a Master's degree in Finance and Accounting from Warsaw School of Economics.